In step one, we addressed identifying weaknesses within your internet reputation. Once the weaknesses have been identified, it is time to move onto step two: protect.
The second step to prevent damage is to protect your online reputation. With step one we addressed the areas that need to be strengthened, now we will look at some methods we can utilise to protect our online reputation. Some mainstream methods are:
These methods can take anywhere from 4 – 8 weeks to 6 – 12 months to take effect. This depends on many factors such as keyword popularity, competition and ultimately it comes down to how Google want to display search results.
For more information on Google changes see here: http://www.seomoz.org/google-algorithm-change
Stay tuned for step three which will be delivered next week.