Tag Archives: Social Media

First Impressions – Social Media Presence

How many times per day are you making bad first impressions? Perspective clients are frequently 'Googling' your business and forming negative first impressions - before even speaking to a representative from your business! It is suggested that Judgments made after a 100-ms exposure correlated highly with judgments made in the absence of time constraints, suggesting that this exposure time was sufficient for participants to form an impression . If your online presence is tarnished by negative Read more [...]
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The Social Media Pro’s and Con’s

Over the past decade we have seen the rise of the internet, the smart phone and most recently the ever present social media sites. Social media giants such as Facebook, Twitter, YouTube and LinkedIn hold the vast market share in the niche’s that they specifically service.   For businesses the rise of Social Media platforms has allowed for the integration of Social media marketing to produce a greater level of brand awareness within targeted populations. It has also given birth to an increasing Read more [...]
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What are the Australian Defamation acts, and why do we have them?

The Defamation Act 2005 was created “to enact provisions to promote uniform laws of defamation in Australia and ensure that the law of defamation does not place unreasonable limits on freedom of expression and, in particular, on the publication and discussion of matters of public interest and importance.” The act was also created “to provide effective and fair remedies for persons whose reputations are harmed by the publication of defamatory matter to promote speedy and non-litigious methods Read more [...]
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Anonymity Online – How much longer will it last?

As of recent times we have seen a significant rise in Online Defamation from people we now refer to as ‘online trolls’. The rise in Online Defamation has been facilitated by Social Networking sites such as Facebook, Twitter and Blogger. These networking sites require no ID authentication, have no written content filters and are often used in nefarious ways to damage the reputation of others. Without the need to validate ones identity when posting on social media, how are we to see through this Read more [...]
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School yard punishment for Facebook Trolls

Over the past 10 years we have seen the evolution of the internet. Its earlier uses were for the location of businesses, restaurant or holiday destination; however as of late it is being used to communicate with others via social media sites such as Facebook and Twitter. Most social media accounts are only used for general communication between friends and family, but more and more we are seeing ‘trolls’ hiding behind a cowardice mask of anonymity while posting highly defamatory material, all Read more [...]
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