Tag Archives: SEO

Identifying areas of weakness; an analysis of Online Reputation via ‘smart’ technology.

Each day in business it becomes more apparent that traditional methods of business advertising and consumer research are shifting to benefit our more contemporary lifestyle. This is due to the huge emphasis we place on technological advancement, work place efficiency and ease of access systems.   It’s safe to say that every six months a new ‘smart’ phone, ‘smart’ tablet or ‘smart’ pc is introduced to the market. These devices make a consumers day to day tasks much simpler by Read more [...]
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Three steps to prevent damage to your businesses online reputation! – Part 2

In step one, we addressed identifying weaknesses within your internet reputation. Once the weaknesses have been identified, it is time to move onto step two: protect.   The second step to prevent damage is to protect your online reputation. With step one we addressed the areas that need to be strengthened, now we will look at some methods we can utilise to protect our online reputation. Some mainstream methods are: Creating keyword dense, relevant and strategically placed content such Read more [...]
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Three steps to prevent damage to your businesses online reputation!

Online reputation – what is it, why is it important, how can I protect it?   Online reputation has come about with the age of technology. In previous decades we relied upon hard copy directories and business phone numbers. There was no ‘Google it’, there was no ‘websites’; we relied upon building strong relationships with our clients face to face.   Today, your reputation is much more complex. While you still have your face to face reputation to protect, you also have your Read more [...]
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Freedom of Speech v. The Defamation Laws

Whilst Australian residents may believe they are protected from defamation under the Australian Defamation Laws, many are unaware of the loop holes in which they have no legal grounds to defend their reputation if defamed. Australian Defamation Laws protect from domestic defamation, however they do not protect from foreign defamation via .com websites hosted in the United States of America.   Unfortunately Australians can be defamed by websites hosted in foreign nations such as the USA where Read more [...]
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Search Engine Marketing – The transition from physical directories.

In the world today, we are in constant need of professional services. Unfortunately for business owners, finding those in need of your services can sometimes prove harder than first thought. In the early 2000’s Yellow Pages was the dominant form of advertising, with over 13 billion ad’s referenced in 2007. However technology has become exponentially more advanced over the past decade, and has pushed paper advertising to near extinction. Search Engines, most recognisably – Google, have been Read more [...]
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Internet Related Crimes

In today’s world we are heavily reliant on technology. We use it to complete everyday tasks such as communication, travel directions, note taking and other multi-tasking activities. Specifically, the Internet is one technology that has taken off over the past decade. It is estimated that over 90 percent of the world’s population uses the Internet on a daily basis.   In previous decades we were unable to use the Internet to publish blogs, articles, press releases and other forms of written content. Read more [...]
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SEO and its marketing uses

In today’s world, we as consumers are constantly looking for a simplified way to find what we are in need of; whether it is in season clothing or professional services. As the internet has grown more and more prevalent we have seen the decline in usage of search tools such as the Yellow and White pages, newspapers and bulletin boards. These methods of advertising have now been replaced by magnates such as Google and Yahoo in the search engine industry, online shopping stores in the retail industry, Read more [...]
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