Tag Archives: Search Engine Optimisation
Three steps to prevent damage to your businesses online reputation! – Part 2
In step one, we addressed identifying weaknesses within your internet reputation. Once the weaknesses have been identified, it is time to move onto step two: protect. The second step to prevent damage is to protect your online reputation. With step one we addressed the areas that need to be strengthened, now we will look at some methods we can utilise to protect our online reputation. Some mainstream methods are: Creating keyword dense, relevant and strategically placed content such Read more [...]
Three steps to prevent damage to your businesses online reputation!
Online reputation – what is it, why is it important, how can I protect it? Online reputation has come about with the age of technology. In previous decades we relied upon hard copy directories and business phone numbers. There was no ‘Google it’, there was no ‘websites’; we relied upon building strong relationships with our clients face to face. Today, your reputation is much more complex. While you still have your face to face reputation to protect, you also have your Read more [...]
SEO and its marketing uses
In today’s world, we as consumers are constantly looking for a simplified way to find what we are in need of; whether it is in season clothing or professional services. As the internet has grown more and more prevalent we have seen the decline in usage of search tools such as the Yellow and White pages, newspapers and bulletin boards. These methods of advertising have now been replaced by magnates such as Google and Yahoo in the search engine industry, online shopping stores in the retail industry, Read more [...]