Tag Archives: Phoenix Global

First Impressions – Social Media Presence

How many times per day are you making bad first impressions? Perspective clients are frequently 'Googling' your business and forming negative first impressions - before even speaking to a representative from your business! It is suggested that Judgments made after a 100-ms exposure correlated highly with judgments made in the absence of time constraints, suggesting that this exposure time was sufficient for participants to form an impression . If your online presence is tarnished by negative Read more [...]
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Identifying areas of weakness; an analysis of Online Reputation via ‘smart’ technology.

Each day in business it becomes more apparent that traditional methods of business advertising and consumer research are shifting to benefit our more contemporary lifestyle. This is due to the huge emphasis we place on technological advancement, work place efficiency and ease of access systems.   It’s safe to say that every six months a new ‘smart’ phone, ‘smart’ tablet or ‘smart’ pc is introduced to the market. These devices make a consumers day to day tasks much simpler by Read more [...]
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How can a whisteblower line improve your business?

An effective whistleblower program can result in—   (a) more effective compliance with relevant laws; (b) more efficient fiscal man agement of the entity through, for example, the reporting of waste and improper tendering practices; (c) a healthier and safer work environment through the reporting of unsafe practices; (d) more effective management; (e) improved morale within the entity; and (f) an enhanced perception and the reality that the entity is taking its governance obligations Read more [...]
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What is the purpose of the Whistleblower protection act?

The purpose of this Standard is to provide guidance for entities seeking to implement a whistleblower protection program. The proposed objectives of such a whistleblower protection program are to—   (a) encourage the reporting of matters that may cause financial or non-financial loss to the entity or damage to the entity’s reputation; (b) enable the entity to effectively deal with reports from whistleblowers in a way that will protect the identity of the whistleblower and provide Read more [...]
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Three steps to prevent damage to your businesses online reputation! – Part 2

In step one, we addressed identifying weaknesses within your internet reputation. Once the weaknesses have been identified, it is time to move onto step two: protect.   The second step to prevent damage is to protect your online reputation. With step one we addressed the areas that need to be strengthened, now we will look at some methods we can utilise to protect our online reputation. Some mainstream methods are: Creating keyword dense, relevant and strategically placed content such Read more [...]
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Selecting the Right Business Advisor

Selecting the right qualified advisor for your business will save your business time and money in the long term.  In this week’s blog, we will look at the role of Financial Advisor.   Many people are confused about the role of a Financial Advisor.  Quite simply they identify your monetary needs and goals and prepare a financial plan for you to work from so that you can meet those needs and achieve those goals.  They will also recommend investment products that may help you in your endeavours.   They Read more [...]
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Three steps to prevent damage to your businesses online reputation!

Online reputation – what is it, why is it important, how can I protect it?   Online reputation has come about with the age of technology. In previous decades we relied upon hard copy directories and business phone numbers. There was no ‘Google it’, there was no ‘websites’; we relied upon building strong relationships with our clients face to face.   Today, your reputation is much more complex. While you still have your face to face reputation to protect, you also have your Read more [...]
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What are the Australian Defamation acts, and why do we have them?

The Defamation Act 2005 was created “to enact provisions to promote uniform laws of defamation in Australia and ensure that the law of defamation does not place unreasonable limits on freedom of expression and, in particular, on the publication and discussion of matters of public interest and importance.” The act was also created “to provide effective and fair remedies for persons whose reputations are harmed by the publication of defamatory matter to promote speedy and non-litigious methods Read more [...]
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Prevent Break and Enter of your Business!

For the provision of security and safety of staff to be successful, it must be an on going exercise.  It must be addressed in a number of stages.    After an original Risk Assessment and Analysis of all security and work place issues, a security plan must be formulated and approved.  Education of staff of the plan is then necessary.  The plan must be audited regularly and improved upon, where further risk is assessed.    Risk Assessment A Risk assessment with respect to your building Read more [...]
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How businesses use surveillance

How Businesses use surveillance   In today's business climate, entrepreneurs are recognizing the benefits of having an on-demand staff of trained surveillance operatives available. A trained surveillance crew has the tools and techniques in place that can protect your company from wide range of potential problems.   Loss Prevention / Hidden Camera Surveillance   One obvious reason for installing surveillance cameras is to aid against loss prevention. A single theft is extremely Read more [...]
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