Tag Archives: Online Reputation Management

Identifying areas of weakness; an analysis of Online Reputation via ‘smart’ technology.

Each day in business it becomes more apparent that traditional methods of business advertising and consumer research are shifting to benefit our more contemporary lifestyle. This is due to the huge emphasis we place on technological advancement, work place efficiency and ease of access systems.   It’s safe to say that every six months a new ‘smart’ phone, ‘smart’ tablet or ‘smart’ pc is introduced to the market. These devices make a consumers day to day tasks much simpler by Read more [...]
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Freedom of Speech v. The Defamation Laws

Whilst Australian residents may believe they are protected from defamation under the Australian Defamation Laws, many are unaware of the loop holes in which they have no legal grounds to defend their reputation if defamed. Australian Defamation Laws protect from domestic defamation, however they do not protect from foreign defamation via .com websites hosted in the United States of America.   Unfortunately Australians can be defamed by websites hosted in foreign nations such as the USA where Read more [...]
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SEO and its marketing uses

In today’s world, we as consumers are constantly looking for a simplified way to find what we are in need of; whether it is in season clothing or professional services. As the internet has grown more and more prevalent we have seen the decline in usage of search tools such as the Yellow and White pages, newspapers and bulletin boards. These methods of advertising have now been replaced by magnates such as Google and Yahoo in the search engine industry, online shopping stores in the retail industry, Read more [...]
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