Tag Archives: Internet Reputation

First Impressions – Social Media Presence

How many times per day are you making bad first impressions? Perspective clients are frequently 'Googling' your business and forming negative first impressions - before even speaking to a representative from your business! It is suggested that Judgments made after a 100-ms exposure correlated highly with judgments made in the absence of time constraints, suggesting that this exposure time was sufficient for participants to form an impression . If your online presence is tarnished by negative Read more [...]
Posted in Blog | Tagged , , , , , Comments Off on First Impressions – Social Media Presence

The Social Media Pro’s and Con’s

Over the past decade we have seen the rise of the internet, the smart phone and most recently the ever present social media sites. Social media giants such as Facebook, Twitter, YouTube and LinkedIn hold the vast market share in the niche’s that they specifically service.   For businesses the rise of Social Media platforms has allowed for the integration of Social media marketing to produce a greater level of brand awareness within targeted populations. It has also given birth to an increasing Read more [...]
Posted in Blog | Tagged , , , , , , Comments Off on The Social Media Pro’s and Con’s

Three steps to prevent damage to your businesses online reputation! – Part 2

In step one, we addressed identifying weaknesses within your internet reputation. Once the weaknesses have been identified, it is time to move onto step two: protect.   The second step to prevent damage is to protect your online reputation. With step one we addressed the areas that need to be strengthened, now we will look at some methods we can utilise to protect our online reputation. Some mainstream methods are: Creating keyword dense, relevant and strategically placed content such Read more [...]
Posted in Blog | Tagged , , , , , , , Comments Off on Three steps to prevent damage to your businesses online reputation! – Part 2

Three steps to prevent damage to your businesses online reputation!

Online reputation – what is it, why is it important, how can I protect it?   Online reputation has come about with the age of technology. In previous decades we relied upon hard copy directories and business phone numbers. There was no ‘Google it’, there was no ‘websites’; we relied upon building strong relationships with our clients face to face.   Today, your reputation is much more complex. While you still have your face to face reputation to protect, you also have your Read more [...]
Posted in Blog | Tagged , , , , , , , Comments Off on Three steps to prevent damage to your businesses online reputation!

School yard punishment for Facebook Trolls

Over the past 10 years we have seen the evolution of the internet. Its earlier uses were for the location of businesses, restaurant or holiday destination; however as of late it is being used to communicate with others via social media sites such as Facebook and Twitter. Most social media accounts are only used for general communication between friends and family, but more and more we are seeing ‘trolls’ hiding behind a cowardice mask of anonymity while posting highly defamatory material, all Read more [...]
Posted in Blog | Tagged , , , , , , , , , , Comments Off on School yard punishment for Facebook Trolls

Data Security

In today’s technologically driven world, do you ever take time to stop and ask yourself “Is my data safe?” The truth is that most people don’t. It would be fair to say that a lot of us are working under the assumption that we only get viruses by watching pornography on the internet or downloading pirated mp3’s from questionable sources. Although this is where the majority of Trojan horses hide away, this is certainly not the only way to become infected.   Most recently World of Warcraft, Read more [...]
Posted in Blog | Tagged , , , , , , , Comments Off on Data Security

Internet Related Crimes

In today’s world we are heavily reliant on technology. We use it to complete everyday tasks such as communication, travel directions, note taking and other multi-tasking activities. Specifically, the Internet is one technology that has taken off over the past decade. It is estimated that over 90 percent of the world’s population uses the Internet on a daily basis.   In previous decades we were unable to use the Internet to publish blogs, articles, press releases and other forms of written content. Read more [...]
Posted in Blog | Tagged , , , , , Comments Off on Internet Related Crimes