Tag Archives: Google

First Impressions – Social Media Presence

How many times per day are you making bad first impressions? Perspective clients are frequently 'Googling' your business and forming negative first impressions - before even speaking to a representative from your business! It is suggested that Judgments made after a 100-ms exposure correlated highly with judgments made in the absence of time constraints, suggesting that this exposure time was sufficient for participants to form an impression . If your online presence is tarnished by negative Read more [...]
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Identifying areas of weakness; an analysis of Online Reputation via ‘smart’ technology.

Each day in business it becomes more apparent that traditional methods of business advertising and consumer research are shifting to benefit our more contemporary lifestyle. This is due to the huge emphasis we place on technological advancement, work place efficiency and ease of access systems.   It’s safe to say that every six months a new ‘smart’ phone, ‘smart’ tablet or ‘smart’ pc is introduced to the market. These devices make a consumers day to day tasks much simpler by Read more [...]
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Freedom of Speech v. The Defamation Laws

Whilst Australian residents may believe they are protected from defamation under the Australian Defamation Laws, many are unaware of the loop holes in which they have no legal grounds to defend their reputation if defamed. Australian Defamation Laws protect from domestic defamation, however they do not protect from foreign defamation via .com websites hosted in the United States of America.   Unfortunately Australians can be defamed by websites hosted in foreign nations such as the USA where Read more [...]
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Search Engine Marketing – The transition from physical directories.

In the world today, we are in constant need of professional services. Unfortunately for business owners, finding those in need of your services can sometimes prove harder than first thought. In the early 2000’s Yellow Pages was the dominant form of advertising, with over 13 billion ad’s referenced in 2007. However technology has become exponentially more advanced over the past decade, and has pushed paper advertising to near extinction. Search Engines, most recognisably – Google, have been Read more [...]
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